United Colors of Benetton goes hand-in-hand with color.
Today the palette with which we make our products includes more than fifty shades for knitwear, presented in a colorful mix of designs and patterns.
THE YELLOW STITCH AND INNOVATION
In the sixties, Luciano and Giuliana Benetton started it all with a yellow stitch to create their first colorful sweaters, a revolutionary garment for men and women around the world.
A 360° PHILOSOPHY
Color means optimism, diversity, creativity. For over fifty years, these keywords have driven the design of our products and have guided all the company’s side activities.
Producing sweaters in neutral colors and dying them only after an order had been made. In the past, this simple insight made Benetton a worldwide pioneer in the field of knitwear.
Today our commitment to innovation in the field of color continues with a line of knitwear made with 100% natural pigments.
discover your true color