United Colors of Benetton - Official Site

Customize your shirt

COLLECTIONS

Give your look a personal touch. Add embroidered initials and make your shirt unique.

#BeUnited - Our TikTok challenge

NEWS

United Colors of Benetton hits TikTok with an exclusive challenge… A colorful dance that’s open to everyone, a movement of inclusion and joy. Follow #BeUnited and participate.

The new Green Humanism

NEWS

Interviewed by Pianeta 2021, Benetton CEO Massimo Renon talks about the new sustainability Manifesto. For the present and future, starting from the past.

Ghali is the new 2021 brand ambassador

NEWS

The artist will be the face of communication campaigns, as well as create a capsule collection and content that will celebrate both his and the brand’s values: multiculturalism and integration.

UNITED SOUNDS OF BENETTON by Ghali

NEWS

Benetton is on Spotify! Listen to the exclusive playlist created by Ghali, our new2021 brand ambassador, for the occasion of the launch.

The new sustainable concept store

SUSTAINABILITY

More than 160 square meters with upcycled natural materials and a sophisticated energy-saving technology.

Customize your sweatshirt

COLLECTIONS

Choose from six colors and eight patches, which can be placed wherever you please. Order up and add a personal touch to your look.

Fashion isn't everything

SUSTAINABILITY

Our mission for more sustainable fashion. A commitment that dates back to 1965, that respects people and the environment that surrounds us.

A yellow knit stitch

HISTORY

The history of the Benettons began in the fifties, Giuliana made a yellow sweater for her brother Luciano. It was an immediate intuition!

Green

COLLECTIONS

Our favorite color, always has been. Let green take over, find the right shade for you in our collection.

The art of knitwear at Pitti Filati 88

NEWS

Once again this year we're partnering in the Creative Knitwear Design Master's program.

Sustainability Benetton

SUSTAINABILITY

We've always been committed to growing responsibly. Discover the groundwork we've taken on in order to respect the environment and everyone's well-being.

A pastel rainbow

COLLECTIONS

The colors of the SS21 Collection bring joy back to our eyes. Check out the latest arrivals for Spring Summer, designed by Jean-Charles de Castelbajac.

Inspirations from Instagram

NEWS

Copy the looks posted by influencers on Instagram, get inspired and share yours.

Dress Safely

SUSTAINABILITY

Dress Safely pieces are a guarantee for safety and quality, most of all for little ones.

A counter-free shop

SHOPS

Bright and counter-free, the Benetton stores that opened in the 1960s were a revolution in the shopping experience.

Benetton Archive

HISTORY

Benetton Group’s history of innovation is contained in its Archive, created in the Studios area of Castrette di Villorba (TV).

Blended Future

EVENTS

At Milan Fashion Week, Jean-Charles de Castelbajac’s “Blended Future”, showcasing Benetton’s FW 2020 collection, takes the stage. See the highlights and discover the Fall Winter 2020 Collection.

Blue

COLLECTIONS

Ever heard of Blue Monday? The third Monday in January is the saddest day of the year, but the color blue is also associated with other feelings. Discover them all.

Breastfeeding for change

HISTORY

A black woman breastfeeding a white infant: one of the most controversial images in the history of advertising. Find out why.

Cashmere

EXPERTISE

Whether it’s pure or blend, it’s always top-notch. Discover our Cashmere yarn and shop it online at Benetton.com

Cotton

COLLECTIONS

Organic, sustainable and long fiber: cotton is essential for Benetton. For this reason, we are committed to great quality.

Dyed Fabrics

COLLECTIONS

Discover the origin of dyed fabrics: an innovation that would radically change the fashion industry, made by United Colors of Benetton.

Fabrica

ART, DESIGN & ARCHITECTURE

Fabrica is the Benetton Group communications research centre, founded in 1994 by Luciano Benetton and Oliviero Toscani.

Inside Benetton

History. Savoir-faire. Social commitment. Campaigns. Background. Discover United Colors of Benetton from the inside.

Customize your shirt

COLLECTIONS

#BeUnited - Our TikTok challenge

NEWS

The new Green Humanism

NEWS

Ghali is the new 2021 brand ambassador

NEWS

UNITED SOUNDS OF BENETTON by Ghali

NEWS

The new sustainable concept store

SUSTAINABILITY

Customize your sweatshirt

COLLECTIONS

Fashion isn't everything

SUSTAINABILITY

A yellow knit stitch

HISTORY

Green

COLLECTIONS

The art of knitwear at Pitti Filati 88

NEWS

Sustainability Benetton

SUSTAINABILITY

A pastel rainbow

COLLECTIONS

Inspirations from Instagram

NEWS

Dress Safely

SUSTAINABILITY

A counter-free shop

SHOPS

Benetton Archive

HISTORY

Blended Future

EVENTS

Blue

COLLECTIONS

Breastfeeding for change

HISTORY

Cashmere

EXPERTISE

Cotton

COLLECTIONS

Dyed Fabrics

COLLECTIONS

Fabrica

ART, DESIGN & ARCHITECTURE