United Colors of Benetton - Official Site

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Inside Benetton

History. Savoir-faire. Social commitment. Campaigns. Background. Discover United Colors of Benetton from the inside.

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Mother Nature’s Children

COLLECTIONS

We’re all about: rebirth. The new Fall Winter 2021 Collection is made for outdoor living, on the road to sustainability.

Customize your swim trunks

COLLECTIONS

Online exclusive. Make your swim trunks unique. Customize them with colorful embroidery.

Customize your Beach Towel

COLLECTIONS

Make your beach towel unique. Customize it with colorful embroidery.

Benetton x Depop

NEWS

A collaboration that celebrates the essential values shared by Benetton and Depop: diversity, inclusion and sustainability.

Benetton Boxes

NEWS

Tons of garments. Tons of boxes. For all styles. Exclusively at benetton.com

Benetton regenerates summer

CAMPAIGNS

Go with our swimsuits in 100% regenerated nylon, use our new Instagram filter and dive into the new season.

The Hope Project

CAMPAIGNS

Benetton takes you in search of hope to find out what people are hoping for the future. Follow us on our journey!

Green B Talks - The panel with Susan Bhaktul

NEWS

“A sustainable society: how we all have something to contribute”: the sixth and final talk on sustainability with Susan Bhaktul.

Green B Talks - The panel with Marco Llorente

NEWS

“Upcycling in fashion: when the brands help the sea”: the fifth talk about sustainability with Marco Llorente.

Green B Talks - The panel with Massimiliano Locatelli

NEWS

"Architecture e Design Go Green": the fourth talk about sustainability with Massimiliano Locatelli.

Green B Talks - The panel with Massimiliano Ventimiglia

NEWS

“Second Hand, Planet First”: the third talk on sustainability with Massimiliano Ventimiglia.

Green B Talks - The panel with Joerg Zuber

NEWS

“Green Revolution”: the second talk on sustainability with Joerg Zuber

Green B Talks - The panel with Sara Sozzani Maino

NEWS

“A New Awareness for Radical Change”: a talk about sustainability with Sara Sozzani Maino, deputy director at Vogue Italy.

Green B Talks

NEWS

Our virtual panels where top-notch guests speak about sustainability.

Green B

SUSTAINABILITY

Benetton presents Green B, the new project that promotes a more ethical and aware fashion.

Customize your polo

COLLECTIONS

How can you make your polo unique? Customize it with your favorite patch.

Customize your shirt

COLLECTIONS

Give your look a personal touch. Add embroidered initials and make your shirt unique.

#BeUnited - Our TikTok challenge

NEWS

United Colors of Benetton hits TikTok with an exclusive challenge… A colorful dance that’s open to everyone, a movement of inclusion and joy. Follow #BeUnited and participate.

The new Green Humanism

NEWS

Interviewed by Pianeta 2021, Benetton CEO Massimo Renon talks about the new sustainability Manifesto. For the present and future, starting from the past.

Ghali is the new 2021 brand ambassador

NEWS

The artist will be the face of communication campaigns, as well as create a capsule collection and content that will celebrate both his and the brand’s values: multiculturalism and integration.

UNITED SOUNDS OF BENETTON by Ghali

NEWS

Benetton is on Spotify! Listen to the exclusive playlist created by Ghali, our new2021 brand ambassador, for the occasion of the launch.

The new sustainable concept store

SUSTAINABILITY

More than 160 square meters with upcycled natural materials and a sophisticated energy-saving technology.

Customize your sweatshirt

COLLECTIONS

Choose from six colors and eight patches, which can be placed wherever you please. Order up and add a personal touch to your look.

Fashion isn't everything

SUSTAINABILITY

Our mission for more sustainable fashion. A commitment that dates back to 1965, that respects people and the environment that surrounds us.