Wool
Excellence

As a keeper of the secrets behind Italian knitwear, United Colors of Benetton knows all about the excellence of wool, a naturally sustainable material. In fact, wool is easily recyclable, biodegradable, lasts a long time and consumes less energy during washing.

The quality of our products made with 100% extrafine Merino and Shetland Italian yarns is certified by Woolmark, the global authority in the field of wool.

In addition, reflecting our role as ambassadors of Italian knitwear in the world, in 2017 Benetton became the first European company in the fashion sector to join the IWTO (International Wool Textile Organization).

This allows us to stay up-to-date on the latest news in the sector and helps us make the wool supply chain increasingly sustainable and transparent, influencing current issues such as recycling, yarn quality, traceability and animal protection.