In accordance with art. 13 of Italian Decree N. 196 dated 30 June 2003, the Italian data protection code (“Code”), Benetton Group S.r.l., with headquarters in Ponzano Veneto (TV), at via Villa Minelli n. 1 (“Benetton”), is the data controller, as per art. 4 of the said Code, and as such provides users of the website benetton.com (the “Site”) with the following information regarding the use of personal data.
a) Type and source of data processed
The personal data processed by BENETTON is gathered directly from the Site users when they sign up for the services offered (for example subscription to the newsletter or online shopping services). Simply browsing the Site, without signing up for any online services, may imply the acquisition of completely anonymous data. The Site does in fact use tracking systems and cookies to gather information about the way its web pages are used by the visitors. The tracking systems collect information (such as the type of browser used, whether visitors click on the Benetton banner, the pages viewed, the nationality of the server used by the computer) in order to make browsing more efficient.
For further information on the cookies used by the BENETTON website, click here.
b) Data controller
The Data controller is Benetton Group S.r.l. with headquarters in Ponzano Veneto (TV), at via Villa Minelli n. 1.
c) Purpose of processing
The personal data collected in the registration forms for services on the Site and/or any data collected while browsing the website, including any sensitive data of which BENETTON may come into possession through the client’s own initiative, related to specific operations or services requested by the client (for example to subscribe to the Newsletter), will be processed for the following purposes:
(i) fulfilling obligations required by laws, regulations, European standards, and the provision of the authorities and monitoring organizations;
(ii) managing and fulfilling pre-contractual and/or contractual relations with customers/users in Italy, in the European Union and beyond, by entering the data supplied into BENETTON’s electronic systems and those of its controlled/associated companies (hereafter, collectively “Benetton Group”);
(iii) sending information and commercial promotions, also on the basis of the consumer choices and preferences expressed, by telephone, SMS, MMS and e-mail, regarding BENETTON’s range of products and services, as well as for market research, surveys and customized or statistical analyses. To this end, the information obtained from browsing on the Benetton website and from the other services offered may be used and processed electronically.
In accordance with articles 24.1.b) and 43.1.b), of the Code, no specific consent is required for processing related to points (i) – (ii). Other than this, the interested party should mark the specific box on the registration form to express their consent to data processing (with the exception of sensitive data) for the purposes stated in point (iii).
d) Processing methods
With reference to the purposes stated in point c), the data processing, including the operations stated in the definition of “processing” laid down in article 4 of the Code (such as collection, recording, processing, extraction, comparison, communication and deletion), will take place using manual and automated instruments, for which BENETTON has taken suitable security measures in order to ensure the integrity and confidentiality of the data.
e) Compulsory/optional nature of data entry
Data is provided at the user’s discretion. However, failure to provide the data indicated in the registration form, or other personal data that may be required in order to initiate any contractual relations and provide the service requested, may make it impossible for BENETTON to initiate and/or continue the contractual relations, fully or in part, i.e., fulfil the request for the provision of the services.
f) Categories of parties to whom the data may be disclosed, or who may have access to it
Personal data may be disclosed to:
(i) other companies in the Benetton Group (following entry of the data into the corporate IT system);
(ii) external companies that BENETTON may appoint for the management of contractual relations with clients, i.e., for its own organizational and business requirements, including those specializing in: (a) banking, financial and insurance services, including parties operating in the management of payment systems; (b) services for the acquisition, recording and processing of data; (c) activities of printing, conveyance, enveloping, transport and sorting of communications; (d) archiving services for documentation regarding contractual relations; (e) debt collection services; (f) IT services and management services for the Benetton IT system and for the telecommunications networks (including e-mail); (g) firms or companies providing assistance and consultancy; (h) parties performing control, auditing and certification of BENETTON’s activities; (i) call centre services and agencies and/or agents appointed to promote the goods and services offered by Benetton; (l) market analyses and communication services for the proposal of standard and personalized commercial offers. These parties will process the clients’ personal data as autonomous data controllers (such as Triboo Digitale S.r.l. who manages the e-commerce site), i.e., they can have access to the data as external data processors where specifically nominated, in line with article 29 of the Code. Your personal data will also be accessible to employees and collaborators, including external collaborators, specifically appointed to process it (with selected access according to their function), belonging to services and central offices and/or to the sales network of BENETTON and the Benetton Group, who perform technical, support and control roles for the company. The list of external data processing companies, i.e., the specification of those operating in complete autonomy as separate data controllers, will be kept up to date by the BENETTON Privacy Office, and will be made available at the BENETTON registered offices.
g) Rights in accordance with Art. 7 of the Code
With reference to the processing of personal data, in accordance with article 7 of the Code, persons whose personal data is held have the right at any time to enquire as to the existence of this data, to be informed of its content and origin, to verify that it is correct or to request that it be updated, integrated or corrected.
In accordance with the same article, they also have the right to request that it be deleted or rendered anonymous, or that data processed in violation of the law be blocked, and in any case to oppose its processing for legitimate reasons.
Requests pursuant to article 7 of the Code should be addressed to Benetton Group S.r.l. – Data Privacy Office – via Villa Minelli 1 – 31050 Ponzano Veneto (Treviso), Italy.