
VICHY PATTERNS, SOFT BLOUSES, SIMPLICITY
INSPIRED
INSPIRED
BY PARIS

URBAN STYLE AND CLEAN CUT LINES
NEW
NEW
CASUAL

BUY A POLO AND GET EXTRA THE COLORS CLUB DOTS
NEW
NEW
KIDS' POLOS

URBAN MOOD, ALL-OVER PRINTS, COLORS
INSPIRED BY
INSPIRED BY
L.A.

A CHEERFUL AND PRACTICAL WARDROBE
WAKE UP
WAKE UP
IT'S SPRING!

MARINE VIBES, LITTLE DINOSAURS AND RAINBOWS
SUNNY
SUNNY
DAYS AHEAD

TOTAL SOFTNESS AND COMFORT
SWEET
SWEET
DREAMS

NEW ARRIVALS: KIDS' PYJAMAS
GOODNIGHT
GOODNIGHT
LITTLE ONES

WE'D LIKE TO INTRODUCE YOU TO THE NEW UNITED COLORS OF BENETTON LOYALTY PROGRAM

STEP INTO OUR WORLD
THE NEW
THE NEW
BENETTON APP
WELCOME TO BENETTON
Play again
Shop by Color
Get swept away by the colors START FROM HERE
All
Women
Men
Kids
Benetton Home
Inside Benetton
History. Savoir-faire. Social commitment. Campaigns. Background. Discover United Colors of Benetton from the inside.
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New Spring - Summer 2025 Campaign
The brand carries its legacy into the future with a series of colorful, optimistic, and contemporary images that celebrate individual differences as the essence of being together.
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